Who am I?
I’m Roey, a product and UX designer with extensive experience in crafting intuitive and impactful digital experiences.
My portfolio includes diverse projects such as the OTT Giloo documentary streaming platform, cross-border e-commerce platforms, esports games, community platforms with mapping integration, and AI-driven emotional tools. This breadth of experience spans both website and app design.
I am deeply involved in every stage of the design process, from conducting competitive research, defining product positioning, and strategic planning, to user testing and post-launch product optimization. My focus is on ensuring products deliver exceptional user experiences while maximizing commercial value.
Zero to one product dev experience
Optimisation stage for C2C/B2B products
Work Experience
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Hacknext Co., Ltd.
2019/7- 2024/6
Role
Product Designer and Product Manager
Responsible for leading a team of 3-4 designers and product project engineers, participating in the design and testing of platform product specifications.
In terms of user experience design: The work involves Persona, User Journey Map, User Flow, and wireframes.
Product design spans multiple industries: Industries range from the 0 to 1 stage and into optimization, including the definition of product functionality and system planning, covering esports games, chat tools, social media, news platforms, financial statement back-end, and psychological counseling tools.
In terms of product strategy: Responsible for specification definition, operational planning, and data analysis, and using Product Sprint to drive product development.
Products:
Kokomo Life(AI-feature mental health tools)
CyberPoker/Squarewar(Mobile game)
Kerberos(E2E chatting application)
Streetchat(map-based social platform)
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Giloo Hong Kong Brick Road Builder Co., Ltd. Taiwan Branch
2018/1- 2019/6
Role
Product Designer
Responsible for website and application(App) cross device UX and UI design. User research and competitor analysis, film watching behaviours shadowing research.
Also communicate with engineer and market team for product features and events, with CEO and director for product goals.
After launch new business model we managed growth 3% of profits.
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FlexibleLove Design and Publishing Co., Ltd.
2017/2- 2017/10
Role
UX/UI designer
Responsible for optimising cross boarding e-commerce website UX and UI design. From exploring dashboard operated requirements to design delivery to develop. And communicate with outsourcing engineers.
Simultaneously responsible for the visual design of social media marketing campaigns, ensuring brand consistency and appeal.
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RapaQ International Co., Ltd.
2015/1- 2016/7
Role
UX/UI designer
Participated in brand CIS, VI - design and planning, social platform planning, UX and UI design, image 2D animation video visual style planning and production, and event page UI design.
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Hacknext
2024/7- 2025/2
Role
Project Planner and UX Research
Lead a team of 3-4 designers and product project engineers, participating in the development and testing of platform product specifications.
In user experience design: work involves Persona, User Journey Map, User Flow, and wireframe design.
Product design spans multiple industries: from 0 to 1 and optimisation stages in six different industries, including defining product functionalities and system planning, covers board games, online casinos, chat tools, social media, news platforms, financial statement management backends, and psychological counselling tools.
Product strategy: responsible for defining specifications, operating plans, and data analysis, and driving product development through Product Sprints.
Skills
1
Competitive Analysis and User Research
Giloo's challenge, which sets it apart from other streaming platforms, is: "How can viewers quickly engage with the topic?" The temporal nature and traceability of documentaries, which differ from genre films, pose significant design challenges for this product.
Competitive Analysis: Conduct in-depth research on viewers' watching behaviour in different contexts on film festival websites and current streaming platforms, and incorporate the findings into product design.
2
Product Design and Scope
Reorganise the product's minimum units to meet the basic functionalities required for documentary streaming.
The purpose of these minimum units is to modularise the functions, allowing features such as timelines, follow-up tracking, and glossary explanations to be flexibly applied to different scenarios and various types of documentaries.
Conduct prototype design and testing to verify feasibility, and deliver the results to the engineering team.
3
T-shaped and product management
Vertical: Primarily communicate with the Director and CEO to establish the purpose of features, requiring optimisation adjustments based on data analysis.
Horizontal: Communicate with the engineering and marketing teams about the prioritisation and definition of features, as well as test plans. Discuss and establish the purpose of product features, along with wireframes and mockups.