Who am I?
I’m Roey, a product and UX designer with extensive experience in crafting intuitive and impactful digital experiences.
My portfolio includes diverse projects such as the OTT Giloo documentary streaming platform, cross-border e-commerce platforms, esports games, community platforms with mapping integration, and AI-driven emotional tools. This breadth of experience spans both website and app design.
I am deeply involved in every stage of the design process, from conducting competitive research, defining product positioning, and strategic planning, to user testing and post-launch product optimization. My focus is on ensuring products deliver exceptional user experiences while maximizing commercial value.
Zero to one product dev experience
Optimisation stage for C2C/B2B products
Work Experience
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Hacknext Co., Ltd.
2025/4- 現在
Roles
Product Manager
Responsible for leading a team of 3-4 designers and product project engineers, participating in the design and testing of platform product specifications.
In terms of user experience design: The work involves Persona, User Journey Map, User Flow, and wireframes.
Product design spans multiple industries: Industries range from the 0 to 1 stage and into optimization, including the definition of product functionality and system planning, covering esports games, chat tools, social media, news platforms, financial statement back-end, and psychological counseling tools.
In terms of product strategy: Responsible for specification definition, operational planning, and data analysis, and using Product Sprint to drive product development.
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Neutec 日新軟體股份有限公司
2024/7- 2025/2
Roles
User Researcher
負責 To C 市場與使用者研究
整合一二手研究體驗
To B 後台 Wireframe、Prototype 與 PRD 文件
跨部門溝通確認需求
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Hacknext 玖緒股份有限公司
2019/7- 2024/6
Roles
Product Designer and Product Manager
負責領導一支包含3-4位設計師及產品專案工程師的團隊，參與平台產品規格的制定與測試工作。
在使用者體驗設計方面：工作內容涵蓋 Persona（使用者角色）、User Journey Map（使用者旅程圖）、User Flow（使用者流程圖）、線框圖（wireframe）及 UI Mockup。
產品設計涉及多元產業：產業擴及從 0 到 1 再到優化階段，包括產品功能的定義及系統規劃，範疇涵蓋遊戲、聊天工具、社群、新聞平台、To B 後台及AI 心理諮商工具等。
在產品策略方面：負責市場分析與洞察、規格定義、運營計畫及產品迭代優化流程，制定長期產品願景和路線圖，確保產品策略與公司目標一致。
團隊領導：負責領導 3-4 位設計師及產品專案工程師的團隊，採用 Scrum 產品衝刺開發法推動產品開發；包括制定團隊目標、分配任務。建立溝通機制，協調團隊工作，引導團隊實現上線目標。
Products:
Kokomo Life(AI-feature mental health tools)
CyberPoker/Squarewar(Mobile game)
Kerberos(E2E chatting application)
Streetchat(map-based social platform)
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Giloo Hong Kong Brick Road Builder Co., Ltd. Taiwan Branch
2018/1- 2019/6
Roles
Product Designer
Responsible for website and application(App) cross device UX and UI design. User research and competitor analysis, film watching behaviours shadowing research.
Also communicate with engineer and market team for product features and events, with CEO and director for product goals.
After launch new business model we managed growth 3% of profits.
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FlexibleLove Design and Publishing Co., Ltd.
2017/2- 2017/10
Roles
UX/UI designer
Responsible for optimising cross boarding e-commerce website UX and UI design. From exploring dashboard operated requirements to design delivery to develop. And communicate with outsourcing engineers.
Simultaneously responsible for the visual design of social media marketing campaigns, ensuring brand consistency and appeal.
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RapaQ International Co., Ltd.
2015/1- 2016/7
Roles
UX/UI designer
Participated in brand CIS, VI - design and planning, social platform planning, UX and UI design, image 2D animation video visual style planning and production, and event page UI design.
Skills
1
Competitive Analysis and User Research
Giloo's challenge, which sets it apart from other streaming platforms, is: "How can viewers quickly engage with the topic?" The temporal nature and traceability of documentaries, which differ from genre films, pose significant design challenges for this product.
Competitive Analysis: Conduct in-depth research on viewers' watching behaviour in different contexts on film festival websites and current streaming platforms, and incorporate the findings into product design.
2
Product Design and Scope
Reorganise the product's minimum units to meet the basic functionalities required for documentary streaming.
The purpose of these minimum units is to modularise the functions, allowing features such as timelines, follow-up tracking, and glossary explanations to be flexibly applied to different scenarios and various types of documentaries.
Conduct prototype design and testing to verify feasibility, and deliver the results to the engineering team.
3
T-shaped and product management
Vertical: Primarily communicate with the Director and CEO to establish the purpose of features, requiring optimisation adjustments based on data analysis.
Horizontal: Communicate with the engineering and marketing teams about the prioritisation and definition of features, as well as test plans. Discuss and establish the purpose of product features, along with wireframes and mockups.