The Concept
The Unfold reveals the fascinating stories behind digital products. This portfolio showcases the user-centered design(UCD) process, from start to launch and constantly optimising. By conducting research to "understand users" and attempting to connect the relationship between product services and users through communication, the ultimate goal is to empower users through "product design."
The designer, Roey, has participated in the planning and execution of various products, including e-commerce, social media, video streaming, chat, and board games. She excels in product planning and innovative interaction design. The Giloo was once selected as an Editor's Choice in the Video App category on the Apple iOS App Store.
Product design
Giloo
Giloo is a Taiwanese streaming platform that offers the latest and most important documentaries and independent films. The name "Giloo" comes from the Taiwanese Hokkien pronunciation of "(jì lù)," which means "record." Giloo faces a design challenge: documentaries often contain rich background information, and simply playing the videos might not be enough for viewers to quickly understand the context of the issues.
Product design
Cyberpoker
The challenge of this Texas Poker mobile game lies in its innovative 3D UI and interactive design. 3D poker mobile games are not common in the market, so we need to research and design the human factors engineering suitable for one-handed or two-handed mobile phone operation. The game needs to be kept simple and intuitive to ensure that players can easily read it, avoiding complex interfaces similar to other products in the market.
Product design
Strech-design
Stretch Design is a furniture company that was formerly known as FlexibleLove. The brand's most famous product is the foldable chair with a paper honeycomb structure, which is renowned for its stretchable length and adaptable shape for various settings. Since 2007, Stretch Design has been using paper materials and honeycomb structures to make furniture. In 2015, Stretch Design began operating a cross-border e-commerce platform.
Product design
Streetchat
The post-pandemic era, significant changes have taken place in social life. We created a social APP with maps as its core, creating a real-time map platform, which allows users to explore the city from a brand new perspective and share aspect of city life with friends and other citizens anywhere. Our goal is to use this platform to promote community interaction, enabling users to discover in various local events and activities in real time.
Research
Kokomo Research
In a collaboration between psychologists and their clients, we have designed a product that addresses the challenges clients face when seeking mental health support independently. Our solution enables psychologists to carry our developed tools, reaching out to various corners of society and serving the people they care about, making psychologists the main service providers.
Product design
Kokomo Product Design
The traditional way of seeking psychological counselling often exhausts those in need of help before they take the first step. We have redefined the service model: allowing psychologists to bring their professional tools and proactively reach out to the communities they care about. When each psychologist becomes the subject of service, mental health is no longer limited by traditional methods.
Product Design & Management
The core of product design lies in serving the users. Product designers are dedicated to helping users achieve their needs and expectations, enhancing their user experience. Product management involves identifying issues faced by users, collaborating with the development team to find solutions, and delivering the product to the users. I possess these capabilities and can play a crucial role in the process of product design and management.
UX / UI Design & Motion Design
Adhering to a user-centered design philosophy, we continuously improve our products by combining user research and market trends. Through demand analysis and innovative design thinking, we quickly identify and solve problems to ensure the competitiveness of our products. We focus on creating intuitive and visually appealing interfaces to provide users with a comfortable experience.
Interactive innovation is focused on the perfect combination of functionality and form, and emphasizes how to create a comfortable interactive experience between users and products. By applying user behavior research and the latest technology, it is possible to create dynamic interactive interfaces that adapt to user needs, allowing products to not only meet the functional needs of users, but also to form a deep emotional connection with them.
